A New Era of NAND
“A New Era of NAND” introduced Western Digital's strategic shift to meet AI-driven demand with its advanced BiCS flash technology. The video opened the company's keynote at the Flash Memory Summit in August 2024.
Process
With only the key art and a script to work from, I sketched out the storyboard and animated the video from start to finish. Scene by scene, I brought the illustration’s world to life, building to a final shot where every element comes together as the full key art.
My role
Animation
Credits
- Creative Director
- Joel Davis
- Producer
- David Zvi Levine
- Art Director
- Anas Aljabban
- Designers
- Alexis Elazegui
- Cecilia Astore
- Elizabeth Tipaldi
- Animation
- Jerry Kam